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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: New York : McGraw-Hill/Irwin, c2004.Edition: 4th edDescription: xl, 596 p. : col. ill. ; 28 cmISBN: - 0072539097 (alk. paper)
- 007286057X (alk. paper)
- 0071214305 (International ed.)
- 658.8 22
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 658.8 BEA (Browse shelf(Opens below)) | Available | 73744 |
Includes bibliographical references and indexes.
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