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The SAGE Handbook of Public Relations / Edited by Robert L. Heath.

Contributor(s): Material type: TextPublication details: Thousand Oaks : SAGE Publications, c2010.Edition: 2nd edDescription: xvii, 773 p. : 27 cm. illISBN:
  • 9781412977807 (cloth)
  • 1412977800 (cloth)
  • 9781412977814 (pbk.)
Uniform titles:
  • Handbook of public relations.
Subject(s): DDC classification:
  • 659.2 22 HEA
Contents:
Preface / Robert L. Heath -- PART I. Mind, Self, and Society / Robert L. Heath -- Chapter 1. Public Relations in the Enactment of Civil Society / Maureen Taylor -- Chapter 2. Strategic Management of Communication: Insights From the Contingency Theory of Strategic Conflict Management / Glen T. Cameron -- Chapter 3. Seeing the Forest Through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future / Lan Ni -- Chapter 4. The Cursed Sisters: Public Relations and Rhetoric / Øyvind Ihlen -- Chapter 5. Implications of Complexity Theory for Public Relations: Beyond Crisis / Priscilla Murphy -- Chapter 6. Signs of the Times: Economic Sciences, Futures, and Public Relations / David McKie -- Chapter 7. Publics and Public Relations: Effecting Change / Judy Motion -- Chapter 8. Correspondence(s) to Reality: A Reconstructive Approach to Public Relations / Gunter Bentele -- Chapter 9. Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies / Nigel M. de Bussy -- Chapter 10. "Making It Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric / Jacquie L'Etang -- Chapter 11. Social Construction and Public Relations / Katerina Tsetsura -- Chapter 12. Public Relations and Power / Jeffrey L. Courtright -- Chapter 13. Power and Public Relations: Paradoxes and Programmatic Thoughts / Shirley Leitch -- Chapter 14. "Race" in Public Relations / Lee Edwards -- Chapter 15. Toward an Intersectionality Theory of Public Relations / Natalie T. J. Tindall -- Chapter 16. Does Public Relations Scholarship Have a Place in Race? / Damion Waymer -- Chapter 17. Feminist Scholarship and Its Contributions to Public Relations / Brenda J. Wrigley -- Chapter 18. Reflective Management: Seeing the Organization as if From Outside / Susanne Holmstrom -- Chapter 19. Symmetry and Its Critics: Antecedents, Prospects, and Implications for Symmetry in a Postsymmetry Era / Robert E. Brown -- Chapter 20. Strategy, Management, Leadership, and Public Relations / Winni Johansen -- Chapter 21. Reputation, Communication, and the Corporate Brand / Peggy Simcic Brønn -- PART II. The Practice of Public Relations As Change Management / Robert L. Heath -- Chapter 22. The Use of Research in Public Relations / Don W. Stacks -- Chapter 23. Reputation Models, Drivers, and Measurement / Tom Watson -- Chapter 24. Come Together: Rise and Fall of Public Relations Organizations in the 20th Century / Julie K. Henderson -- Chapter 25. Public Relations Identity: Evolving From Academic and Practitioner Partnerships / Bonita Dostal Neff -- Chapter 26. Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams From My Father / Gayle M. Pohl -- Chapter 27. Activism 2.0 / Denise P. Ferguson -- Chapter 28. Activism in the 20th and 21st Centuries / F. Erik Brooks -- Chapter 29. Public Relations Practitioners and the Leadership Challenge / Juan Meng -- Chapter 30. Embedding Issue Management: From Process to Policy / Tony Jaques -- Chapter 31. Risk Communication / Michael J. Palenchar -- Chapter 32. Community Engagement and Risk Management / Katherine A. McComas -- Chapter 33. Crisis Communication: A Developing Field / W. Timothy Coombs -- Chapter 34. Expanding the Parameters of Crisis Communication: From Chaos to Renewal / Robert R. Ulmer -- Chapter 35. Red Cross Crisis Communication in the Wake of September 11, 2001 / Kimberly A. Schwartz -- Chapter 36. Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge / James G. Hutton -- Chapter 37. Being Public: Publicity as Public Relations / Kirk Hallahan -- Chapter 38. The Role of Public Relations in Promoting Healthy Communities / Ruthann Weaver Lariscy -- Chapter 39. Community Relations and Corporate Social Responsibility / Lan Ni -- Chapter 40. The Nature of Good in Public Relations: What Should Be its Normative Ethic? / Shannon A. Bowen -- Chapter 41. Military Spokespeople and Democracy: Perspectives from Two Israeli Wars / Margalit Toledano -- Chapter 42. Sport Public Relations / Thomas E. Isaacson -- Chapter 43. Investor Relations / Alexander V. Laskin -- Chapter 44. Public Relations Media / Kirk Hallahan -- Chapter 45. Directions in Social Media for Professionals and Scholars / Michael L. Kent -- PART III. Public Relations as Globalicity / Robert L Heath -- Chapter 46. Why Culture is Still Essential in Discussions About Global Public Relations / Robert I. Wakefield -- Chapter 47. The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations / Dean Kruckeberg -- Chapter 48. Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations / Juan-Carlos Molleda -- Chapter 49. Globalization and Public Relations: Opportunities for Growth and Reformulation / Krishnamurthy Sriramesh -- Reflections and Concluding Thoughts / Robert L. Heath -- Reflections on the Field / Elizabeth L. Toth.
Holdings
Item type Current library Collection Call number Status Barcode Course reserves
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 Non-fiction 659.2 HEA (Browse shelf(Opens below)) Available 129053

Mass Communication

Rev. ed. of: Hand book of public relations. c2001.

Includes bibliographical references and index.

Preface / Robert L. Heath -- PART I. Mind, Self, and Society / Robert L. Heath -- Chapter 1. Public Relations in the Enactment of Civil Society / Maureen Taylor -- Chapter 2. Strategic Management of Communication: Insights From the Contingency Theory of Strategic Conflict Management / Glen T. Cameron -- Chapter 3. Seeing the Forest Through the Trees: The Behavioral, Strategic Management Paradigm in Public Relations and Its Future / Lan Ni -- Chapter 4. The Cursed Sisters: Public Relations and Rhetoric / Øyvind Ihlen -- Chapter 5. Implications of Complexity Theory for Public Relations: Beyond Crisis / Priscilla Murphy -- Chapter 6. Signs of the Times: Economic Sciences, Futures, and Public Relations / David McKie -- Chapter 7. Publics and Public Relations: Effecting Change / Judy Motion -- Chapter 8. Correspondence(s) to Reality: A Reconstructive Approach to Public Relations / Gunter Bentele -- Chapter 9. Dialogue as a Basis for Stakeholder Engagement: Defining and Measuring the Core Competencies / Nigel M. de Bussy -- Chapter 10. "Making It Real": Anthropological Reflections on Public Relations, Diplomacy, and Rhetoric / Jacquie L'Etang -- Chapter 11. Social Construction and Public Relations / Katerina Tsetsura -- Chapter 12. Public Relations and Power / Jeffrey L. Courtright -- Chapter 13. Power and Public Relations: Paradoxes and Programmatic Thoughts / Shirley Leitch -- Chapter 14. "Race" in Public Relations / Lee Edwards -- Chapter 15. Toward an Intersectionality Theory of Public Relations / Natalie T. J. Tindall -- Chapter 16. Does Public Relations Scholarship Have a Place in Race? / Damion Waymer -- Chapter 17. Feminist Scholarship and Its Contributions to Public Relations / Brenda J. Wrigley -- Chapter 18. Reflective Management: Seeing the Organization as if From Outside / Susanne Holmstrom -- Chapter 19. Symmetry and Its Critics: Antecedents, Prospects, and Implications for Symmetry in a Postsymmetry Era / Robert E. Brown -- Chapter 20. Strategy, Management, Leadership, and Public Relations / Winni Johansen -- Chapter 21. Reputation, Communication, and the Corporate Brand / Peggy Simcic Brønn -- PART II. The Practice of Public Relations As Change Management / Robert L. Heath -- Chapter 22. The Use of Research in Public Relations / Don W. Stacks -- Chapter 23. Reputation Models, Drivers, and Measurement / Tom Watson -- Chapter 24. Come Together: Rise and Fall of Public Relations Organizations in the 20th Century / Julie K. Henderson -- Chapter 25. Public Relations Identity: Evolving From Academic and Practitioner Partnerships / Bonita Dostal Neff -- Chapter 26. Relationship Management Projects Public Relations Image: Analysis of Living History and Dreams From My Father / Gayle M. Pohl -- Chapter 27. Activism 2.0 / Denise P. Ferguson -- Chapter 28. Activism in the 20th and 21st Centuries / F. Erik Brooks -- Chapter 29. Public Relations Practitioners and the Leadership Challenge / Juan Meng -- Chapter 30. Embedding Issue Management: From Process to Policy / Tony Jaques -- Chapter 31. Risk Communication / Michael J. Palenchar -- Chapter 32. Community Engagement and Risk Management / Katherine A. McComas -- Chapter 33. Crisis Communication: A Developing Field / W. Timothy Coombs -- Chapter 34. Expanding the Parameters of Crisis Communication: From Chaos to Renewal / Robert R. Ulmer -- Chapter 35. Red Cross Crisis Communication in the Wake of September 11, 2001 / Kimberly A. Schwartz -- Chapter 36. Defining the Relationship Between Public Relations and Marketing: Public Relations' Most Important Challenge / James G. Hutton -- Chapter 37. Being Public: Publicity as Public Relations / Kirk Hallahan -- Chapter 38. The Role of Public Relations in Promoting Healthy Communities / Ruthann Weaver Lariscy -- Chapter 39. Community Relations and Corporate Social Responsibility / Lan Ni -- Chapter 40. The Nature of Good in Public Relations: What Should Be its Normative Ethic? / Shannon A. Bowen -- Chapter 41. Military Spokespeople and Democracy: Perspectives from Two Israeli Wars / Margalit Toledano -- Chapter 42. Sport Public Relations / Thomas E. Isaacson -- Chapter 43. Investor Relations / Alexander V. Laskin -- Chapter 44. Public Relations Media / Kirk Hallahan -- Chapter 45. Directions in Social Media for Professionals and Scholars / Michael L. Kent -- PART III. Public Relations as Globalicity / Robert L Heath -- Chapter 46. Why Culture is Still Essential in Discussions About Global Public Relations / Robert I. Wakefield -- Chapter 47. The Local, National, and Global Challenges of Public Relations: A Call for an Anthropological Approach to Practicing Public Relations / Dean Kruckeberg -- Chapter 48. Cross-National Conflict Shifting: A Transnational Crisis Perspective in Global Public Relations / Juan-Carlos Molleda -- Chapter 49. Globalization and Public Relations: Opportunities for Growth and Reformulation / Krishnamurthy Sriramesh -- Reflections and Concluding Thoughts / Robert L. Heath -- Reflections on the Field / Elizabeth L. Toth.

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