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Global Communication : theories, stakeholders, and trends / Thomas L. McPhail, Steven Phipps.

By: Contributor(s): Material type: TextPublication details: UK : John Wiley & Sons, Inc., c2020.Edition: 5th edDescription: ix, 311 p. : ill. ; 28 cmISBN:
  • 9781119522188 (paperback)
  • 9781119522249 (adobe pdf)
  • 978111952256 (epub)
Subject(s): Additional physical formats: Online version:: Global communicationDDC classification:
  • 302.2 23 McP
Contents:
Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 302.2 McP (Browse shelf(Opens below)) Available 155963
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 302.2 McP (Browse shelf(Opens below)) Available 155863
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 302.2 McP (Browse shelf(Opens below)) Available 155862

Includes bibliographical references and index.

Global communication : background -- Development research traditions and global communication -- The message : the role of international organizations -- Public diplomacy : new dimensions and implications / Nancy Snow -- The medium : global technologies and organizations -- The Internet : the evolving frontier -- American multimedia conglomerates -- Stakeholders of multimedia conglomerates outside the United States -- Euromedia : integration and cultural diversity in a changing media landscape / Alexa Robertson -- Global issues, music, and MTV -- CNN : international role, impact, and global competitors -- The role of global news agencies -- Arab media and the Al-Jazeera effect / Lawrence Pintak -- Toward globalization : the approaches and accomplishments of the four media giants in Asia / Junhao Hong -- The role of global advertising -- Summary and conclusions.

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