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Applications in Basic Marketing : clippings from the popular business press /

By: Contributor(s): Material type: Continuing resourcePublication details: Chicago : Irwin McGraw-Hill, c1997.Edition: 1996-1997 edDescription: vii, 226 p. : ill. ; 26 cmISBN:
  • 0256204764
Subject(s): Additional physical formats: Online version:: Applications in basic marketingDDC classification:
  • 658.8 22 PER
Summary: "Clippings from the popular business press."
Holdings
Item type Current library Call number Status Barcode
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.8 PER (Browse shelf(Opens below)) Available 29527

Includes bibliographical references.

"Clippings from the popular business press."

Companion vol. to: McCarthy, E. Jerome (Edmund Jerome). Basic marketing; and: McCarthy, E. Jerome (Edmond Jerome). Essentials of marketing.

Earlier selection Decision based on 1990

Title from title page.

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