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Promotional Srategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear

By: Contributor(s): Publication details: Homewood,IL. : McGraw Hill, c 1991.Edition: 7th edDescription: xxv, 753 p, ; ill (some col.), ; 24cmISBN:
  • 0256082049
Subject(s): DDC classification:
  • 658.82  22 ENG
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.82 ENG (Browse shelf(Opens below)) Available 46024
Books Hamu Mukasa Library Closed Access l Short Loan 658.82 ENG (Browse shelf(Opens below)) Available

Includes Notes (p.738-739) and Index (p.741-753)

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