The Media of Mass Communication /
Vivian, John.
The Media of Mass Communication / John Vivian. - 10th ed. - Boston : Allyn & Bacon, c2011. - xxiv, 480 p. : ill. (some col.) ; 28cm.
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
9780205719112 (pbk.) 0205719112 (pbk.)
Mass media.
302.23 / VIV
The Media of Mass Communication / John Vivian. - 10th ed. - Boston : Allyn & Bacon, c2011. - xxiv, 480 p. : ill. (some col.) ; 28cm.
Includes bibliographical references and index.
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
9780205719112 (pbk.) 0205719112 (pbk.)
Mass media.
302.23 / VIV