The Media of Mass Communication /

Vivian, John.

The Media of Mass Communication / John Vivian. - 10th ed. - Boston : Allyn & Bacon, c2011. - xxiv, 480 p. : ill. (some col.) ; 28cm.

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

9780205719112 (pbk.) 0205719112 (pbk.)


Mass media.

302.23 / VIV