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The Media of Mass Communication / John Vivian.

By: Material type: TextPublication details: Boston : Allyn & Bacon, c2011.Edition: 10th edDescription: xxiv, 480 p. : ill. (some col.) ; 28cmISBN:
  • 9780205719112 (pbk.)
  • 0205719112 (pbk.)
Subject(s): DDC classification:
  • 302.23 22 VIV
Contents:
Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 302.23 VIV (Browse shelf(Opens below)) Available 113067

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.

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