The Media of Mass Communication / (Record no. 19346)

MARC details
000 -LEADER
fixed length control field 00991cam a2200241 a 4500
001 - CONTROL NUMBER
control field 16063654
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20191205210103.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100121s2011 mauab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780205719112 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0205719112 (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency UCULIB
Modifying agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.23
Edition number 22
Item number VIV
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Vivian, John.
9 (RLIN) 5405
245 14 - TITLE STATEMENT
Title The Media of Mass Communication /
Statement of responsibility, etc John Vivian.
250 ## - EDITION STATEMENT
Edition statement 10th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Allyn & Bacon,
Date of publication, distribution, etc c2011.
300 ## - PHYSICAL DESCRIPTION
Extent xxiv, 480 p. :
Other physical details ill. (some col.) ;
Dimensions 28cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Media and democracy -- Mass media globalization -- Media law -- Ethics.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media.
9 (RLIN) 6423
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 38
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 13.02.2013 48 2 302.23 VIV 113067 06.12.2019 05.12.2019 13.02.2013 Books