Marketing Research : text and cases / 7th ed.
Boyd, Harper W.
Marketing Research : text and cases / Harper W.Boyd, Ralph Westfall, Stanley F. Stasch. - 7th ed. - Delhi : Richard.IRWIN INC, 2003. - xv, 816 p. : ill. (some col.) ; 24 cm.
Includes indexes (p. 813-816).
8185386161
Marketing--Research
658.83 / BOY
Marketing Research : text and cases / Harper W.Boyd, Ralph Westfall, Stanley F. Stasch. - 7th ed. - Delhi : Richard.IRWIN INC, 2003. - xv, 816 p. : ill. (some col.) ; 24 cm.
Includes indexes (p. 813-816).
8185386161
Marketing--Research
658.83 / BOY