Marketing Research : text and cases / Harper W.Boyd, Ralph Westfall, Stanley F. Stasch.

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TextPublication details: Delhi : Richard.IRWIN INC, 2003.Edition: 7th edDescription: xv, 816 p. : ill. (some col.) ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Open Access / General collection; Level 1	658.83 BOY (Browse shelf(Opens below))	Available	58873

Includes indexes (p. 813-816).

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