Marketing Strategy : a decision-focused approach / 8th ed.
Walker, Orville C.
Marketing Strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. - 8th ed. - New York : McGraw-Hill Irwin, c2014. - xvi, 368 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9781259010903 1259010902
Marketing--Management.
Marketing--Management.
658.802 / WAL
Marketing Strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. - 8th ed. - New York : McGraw-Hill Irwin, c2014. - xvi, 368 p. : ill. ; 26 cm.
Includes bibliographical references and indexes.
9781259010903 1259010902
Marketing--Management.
Marketing--Management.
658.802 / WAL