Marketing Strategy : (Record no. 28735)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00784cam a2200241 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ugUCULIB |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250604143203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121010s2014 nyua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259010903 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259010902 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UCULIB |
| Transcribing agency | UCULIB |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23 |
| Item number | WAL |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 9 (RLIN) | 14595 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing Strategy : |
| Remainder of title | a decision-focused approach / |
| Statement of responsibility, etc | Orville C. Walker, John W. Mullins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | McGraw-Hill Irwin, |
| Date of publication, distribution, etc | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 368 p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| Source of heading or term | fast |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| Fuller form of name | (John Walker) |
| 9 (RLIN) | 28299 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Koha issues (borrowed), all copies | 56 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hamu Mukasa Library | Hamu Mukasa Library | Closed Access l Short Loan; Level 1 | 24.08.2015 | 19 | 658.802 WAL | 127754 | 26.04.2022 | 01.09.2021 | 24.08.2015 | Short Loan Books | |||||
| Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 1 | 02.11.2015 | 1 | 658.802 WAL | 130189 | 29.09.2018 | 27.09.2018 | 02.11.2015 | Books | Dewey Decimal Classification | ||||
| Hamu Mukasa Library | Hamu Mukasa Library | Closed Access l Short Loan; Level 1 | 02.11.2015 | 36 | 658.802 WAL | 130188 | 08.06.2022 | 08.06.2022 | 02.11.2015 | Short Loan Books | |||||
| Hamu Mukasa Library | Hamu Mukasa Library | Open Access / General collection; Level 1 | 02.06.2025 | 658.802 WAL | 130054 | 02.06.2025 | 02.06.2025 | Books | Dewey Decimal Classification |