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Marketing Strategy : a decision-focused approach / Orville C. Walker, John W. Mullins.

By: Contributor(s): Material type: TextPublication details: New York : McGraw-Hill Irwin, c2014.Edition: 8th edDescription: xvi, 368 p. : ill. ; 26 cmISBN:
  • 9781259010903
  • 1259010902
Subject(s): DDC classification:
  • 658.802 23 WAL
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.802 WAL (Browse shelf(Opens below)) Available 130054
Books Hamu Mukasa Library Open Access / General collection; Level 1 658.802 WAL (Browse shelf(Opens below)) Available 130189
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.802 WAL (Browse shelf(Opens below)) Available 130188
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.802 WAL (Browse shelf(Opens below)) Available 127754

Includes bibliographical references and indexes.

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