Consumer Behavior & Marketing Strategy /
Peter, J. Paul.
Consumer Behavior & Marketing Strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - Boston : McGraw-Hill Irwin, c2010. - xix, 554 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780071267816 0071267816
Consumer behavior.
Marketing.
658.8342 / PET
Consumer Behavior & Marketing Strategy / Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 9th ed. - Boston : McGraw-Hill Irwin, c2010. - xix, 554 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9780071267816 0071267816
Consumer behavior.
Marketing.
658.8342 / PET