Consumer Behavior & Marketing Strategy / (Record no. 28933)

MARC details
000 -LEADER
fixed length control field 00807cam a2200253 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180612153004.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 090921s2010 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071267816
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071267816
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Edition number 22
Item number PET
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
9 (RLIN) 16482
245 10 - TITLE STATEMENT
Title Consumer Behavior & Marketing Strategy /
Statement of responsibility, etc J. Paul Peter, Jerry C. Olson.
246 3# - VARYING FORM OF TITLE
Title proper/short title Consumer behavior and marketing strategy
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 554 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
9 (RLIN) 12932
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
Fuller form of name (Jerry Corrie),
Dates associated with a name 1944-
9 (RLIN) 17872
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Short Loan Books
Koha issues (borrowed), all copies 19
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
        Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 21.09.2015 19 658.8342 PET 127750 25.09.2018 12.06.2018 21.09.2015 Short Loan Books