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Consumer Behavior & Marketing Strategy / J. Paul Peter, Jerry C. Olson.

By: Contributor(s): Material type: TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 9th edDescription: xix, 554 p. : ill. ; 26 cmISBN:
  • 9780071267816
  • 0071267816
Other title:
  • Consumer behavior and marketing strategy
Subject(s): DDC classification:
  • 658.8342 22 PET
Holdings
Item type Current library Call number Status Barcode
Short Loan Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 658.8342 PET (Browse shelf(Opens below)) Available 127750

Includes bibliographical references and index.

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