Contemporary Advertising /
Arens, William F.
Contemporary Advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. - 6th ed. - Chicago : Irwin, c1996. - 1 v. (various pagings) : ill. (some col.), col. map ; 29 cm. - The Irwin series in marketing .
Includes four pages of color tranparencies.
Includes bibliographical references and index.
0256182574 9780256182576
Advertising.
659.1 / ARE
Contemporary Advertising / William F. Arens with the editorial collaboration of Jack J. Whidden. - 6th ed. - Chicago : Irwin, c1996. - 1 v. (various pagings) : ill. (some col.), col. map ; 29 cm. - The Irwin series in marketing .
Includes four pages of color tranparencies.
Includes bibliographical references and index.
0256182574 9780256182576
Advertising.
659.1 / ARE