Contemporary Advertising / William F. Arens with the editorial collaboration of Jack J. Whidden.

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TextSeries: The Irwin series in marketingPublication details: Chicago : Irwin, c1996.Edition: 6th edDescription: 1 v. (various pagings) : ill. (some col.), col. map ; 29 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Barcode
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	659.1 ARE (Browse shelf(Opens below))	Available	30702
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	659.1 ARE (Browse shelf(Opens below))	Available	30700
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	659.1 ARE (Browse shelf(Opens below))	Available	30701
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	659.1 ARE (Browse shelf(Opens below))	Available	30695
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	659.1 ARE (Browse shelf(Opens below))	Available	30698
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	659.1 ARE (Browse shelf(Opens below))	Available	30703
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	659.1 ARE (Browse shelf(Opens below))	Available	30697
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	659.1 ARE (Browse shelf(Opens below))	Available	30696
Open Shelf Books	Hamu Mukasa Library Open Access / General collection; Level 2	659.1 ARE (Browse shelf(Opens below))	Available	30704

Includes four pages of color tranparencies.

Includes bibliographical references and index.

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