Contemporary Advertising / (Record no. 41717)

MARC details
000 -LEADER
fixed length control field 00833pam a2200253 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170214153206.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 950809s1996 iluab b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256182574
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780256182576
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency UCULIB
Modifying agency UCULIB
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 20
Item number ARE
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Arens, William F.
9 (RLIN) 17949
245 10 - TITLE STATEMENT
Title Contemporary Advertising /
Statement of responsibility, etc William F. Arens with the editorial collaboration of Jack J. Whidden.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Chicago :
Name of publisher, distributor, etc Irwin,
Date of publication, distribution, etc c1996.
300 ## - PHYSICAL DESCRIPTION
Extent 1 v. (various pagings) :
Other physical details ill. (some col.), col. map ;
Dimensions 29 cm.
440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title The Irwin series in marketing
500 ## - GENERAL NOTE
General note Includes four pages of color tranparencies.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Whidden, Jack J.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017   659.1 ARE 30702 14.02.2017 14.02.2017 Open Shelf Books
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017   659.1 ARE 30700 14.02.2017 14.02.2017 Open Shelf Books
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017   659.1 ARE 30701 14.02.2017 14.02.2017 Open Shelf Books
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017   659.1 ARE 30695 14.02.2017 14.02.2017 Open Shelf Books
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017   659.1 ARE 30698 14.02.2017 14.02.2017 Open Shelf Books
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017   659.1 ARE 30703 14.02.2017 14.02.2017 Open Shelf Books
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017   659.1 ARE 30697 14.02.2017 14.02.2017 Open Shelf Books
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017   659.1 ARE 30696 14.02.2017 14.02.2017 Open Shelf Books
        Hamu Mukasa Library Hamu Mukasa Library Open Access / General collection; Level 2 14.02.2017   659.1 ARE 30704 14.02.2017 14.02.2017 Open Shelf Books