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Blowing Up the Brand : critical perspectives on promotional culture /

Blowing Up the Brand : critical perspectives on promotional culture / edited by Melissa Aronczyk and Devon Powers. - New York : Peter Lang Publishing Ltd, c2010. - vi, 338 p. : ill. ; 23 cm. - Popular culture and everyday life 21 .

Includes bibliographical references and index.

ISBN: 9781433108662 (hardpaper) 9781433108679 (paperback)

Subjects--Topical Terms:
Branding (marketing)
Brand name products
Imagery (psychology)
Popular culture

Dewey Class. No.: 306.34 / BLO

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