Blowing Up the Brand : (Record no. 52864)

MARC details
000 -LEADER
fixed length control field 00899nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field ugUCULIB
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240208122858.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 191209b ug ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781433108662 (hardpaper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781433108679 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency UCULIB
Transcribing agency UCULIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 306.34
Item number BLO
245 ## - TITLE STATEMENT
Title Blowing Up the Brand :
Remainder of title critical perspectives on promotional culture /
Statement of responsibility, etc edited by Melissa Aronczyk and Devon Powers.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Peter Lang Publishing Ltd,
Date of publication, distribution, etc c2010.
300 ## - PHYSICAL DESCRIPTION
Extent vi, 338 p. :
Other physical details ill. ;
Dimensions 23 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title Popular culture and everyday life
Volume number/sequential designation 21
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding (marketing)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand name products
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Imagery (psychology)
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Popular culture
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Aronczyk, Melissa.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Powers, Devon.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Koha issues (borrowed), all copies 1
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Total Renewals Date checked out
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 09.12.2019   306.34 BLO 154054 09.12.2019 09.12.2019 Books    
    Dewey Decimal Classification     Hamu Mukasa Library Hamu Mukasa Library Closed Access l Short Loan; Level 1 14.02.2022 1 306.34 BLO 155938 20.04.2022 14.02.2022 Short Loan Books 2 24.03.2022