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Market-Based Management : strategies for growing customer value and profitability /
Publication details: Upper Saddle River, NJ. : Prentice Hall, c2000.Edition: 2nd edDescription: xxi, 385 p. ; ill (some Col.), ; 23cmISBN:- 0130145467
- 658.8 22 BES
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 658.8 BES (Browse shelf(Opens below)) | Available | 75528 |
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| 658.8 BAR Gaining and Sustaining Competitive Advantage / 3rd ed. | 658.8 BEA Marketing : principles & perspectives / 4th ed. | 658.8 BEA Marketing : | 658.8 BES Market-Based Management : | 658.8 BIB Marketing of Smallholder Crops in Uganda : | 658.8 BIB Marketing of Smallholder Crops in Uganda : | 658.8 BOO Contemporary Marketing / |
Includes Index (p.375-384)
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