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Advertising : principles and effective IMC practice / William Wells ... [et al.].

Contributor(s): Material type: TextPublication details: Singapore : Pearson, Prentice Hall, c2007.Description: xxxiii, 650 p. ; ill. (some col.) ; 28 cmISBN:
  • 9780131676602
  • 0131676601
Subject(s): DDC classification:
  • 22 659.1 ADV
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Open Access / General collection; Level 1 659.1 ADV (Browse shelf(Opens below)) Available 81806
Books Hamu Mukasa Library Open Access / General collection; Level 1 659.1 ADV (Browse shelf(Opens below)) Available 81805
Books Hamu Mukasa Library Open Access / General collection; Level 1 659.1 ADV (Browse shelf(Opens below)) Available 81807
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81814
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81812
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 93913
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 93912
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 93909
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 93910
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 93911
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81816
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81810
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 659.1 ADV (Browse shelf(Opens below)) Available 81813
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81808
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81811
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81804
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81815
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81809
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81803
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 659.1 ADV (Browse shelf(Opens below)) Available 81802

Includes bibliographical references and indexes (p. 641-650).

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