Consumer Behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh.

By:

Hawkins, Del I

Contributor(s):

Mothersbaugh, David L

Material type:

TextPublication details: New York : McGraw-Hill Irwin, c2013.Edition: 12th edDescription: xxvii, 772 p. : col. ill. ; 27 cm + 1 CD-ROM (4 3/4 in.)ISBN:

9780073530048 (alk. paper)
0073530042 (alk. paper)
9780071315128
0071315128

Subject(s):

DDC classification:

658.83420973 23 HAW

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Books	Hamu Mukasa Library Open Access / General collection; Level 1		658.83420973 HAW (Browse shelf(Opens below))	Available	130718
Books	Hamu Mukasa Library Open Access / General collection; Level 1		658.83420973 HAW (Browse shelf(Opens below))	Available	130717
Short Loan Books	Hamu Mukasa Library Learning Commons		658.83420973 HAW (Browse shelf(Opens below))	Available	CD130718
Books	Hamu Mukasa Library Learning Commons		658.83420973 HAW (Browse shelf(Opens below))	Available	CD130717
Compact discs	Hamu Mukasa Library Learning Commons		658.83420973 HAW (Browse shelf(Opens below))	Available	CD127744
Compact discs	Hamu Mukasa Library Learning Commons		658.83420973 HAW (Browse shelf(Opens below))	Available	CD127743
Books	Hamu Mukasa Library Open Access / General collection; Level 1		658.83420973 HAW (Browse shelf(Opens below))	In transit from Hamu Mukasa Library to Kampala Campus Library since 30.05.2018	127745
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	Non-fiction	658.83420973 HAW (Browse shelf(Opens below))	Available	127743	Marketing Closed Access l Short Loan; Level 1 Easter Semester (January)
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1		658.83420973 HAW (Browse shelf(Opens below))	Available	127744
Compact discs	Kampala Campus Library Closed Access l Short Loan		658.83420973 HAW (Browse shelf(Opens below))	Available	CD127745

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Previous	658.8 PER Basic Marketing : a marketing strategy planning approach / 18th ed.	658.8 PET Marketing Management : knowledge and skills / 11th ed.	658.8 ZEI Services Marketing : integrating customer focus across the firm / 6th ed.	658.83420973 HAW Consumer Behavior : building marketing strategy / 12th ed.	659.2 DIG The PR Styleguide :	659.2 HAY Public Relations Cases / 9th ed.	659.2 HEA The SAGE Handbook of Public Relations / 2nd ed.	Next

LC Copy 1 imperfect: accompanying CD-ROM wanting. DLC

Includes bibliographical references and index.

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