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Marketing Across Cultures / Jean-Claude Usunier [and] Julie Anne Lee
Publication details: Harlow, Eng. : Financial times/Prentice Hall, c2005.Edition: 4th edDescription: xx, 573 p. : ill, ; 25 cmISBN:- 0273685295 (alk. paper)
- 658.848 22 USU
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Hamu Mukasa Library Open Access / General collection; Level 2 | 658.848 USU (Browse shelf(Opens below)) | Available | 74034 |
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| 658.848 JOH Global Marketing : foreign entry, local marketing, and global management / | 658.848 LAM Global Marketing / | 658.848 TER International Marketing / 8th ed. | 658.848 USU Marketing Across Cultures / | 658.85 ENI Personal Selling : | 658.85 FUT Fundamentals of Selling : Customers for Life / 5th ed. | 658.85 FUT Fundamentals of Selling : Customers for Life / 5th ed. |
Includes bibliographical references (p. 475-479) and index (p. 481-494)
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