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Promotional Srategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear
Publication details: Homewood,IL. : McGraw Hill, c 1991.Edition: 7th edDescription: xxv, 753 p, ; ill (some col.), ; 24cmISBN:- 0256082049
- 658.82 22 ENG
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Hamu Mukasa Library Closed Access l Short Loan; Level 1 | 658.82 ENG (Browse shelf(Opens below)) | Available | 46024 | |
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Hamu Mukasa Library Closed Access l Short Loan | 658.82 ENG (Browse shelf(Opens below)) | Available |
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| 658.812 SEW Customers for Life : how to turn that one-time buyer into a lifetime customer / | 658.8120285574 BER Master Data Management and Data Governance / 2nd ed. | 658.8120285574 BER Master Data Management and Data Governance / 2nd ed. | 658.82 ENG Promotional Srategy : | 658.82 GAY The Losers Part 2 : | 658.82 GAY The Closers : | 658.82 ZIG Ziglar on Selling : |
Includes Notes (p.738-739) and Index (p.741-753)
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