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Advertising Management / Rajeev Batra, John G. Myers, David A. Aaker.

By: Contributor(s): Publication details: New Delhi : Prentice Hall, c2005.Edition: 5th edDescription: xiii, 754 p. : ill. ; 26 cmISBN:
  • 8120312198
Subject(s): DDC classification:
  • 380.10294 22 BAT
Holdings
Item type Current library Call number Status Barcode
Books Hamu Mukasa Library Open Access / General collection; Level 1 380.10294 BAT (Browse shelf(Opens below)) Available 61959
Books Hamu Mukasa Library Open Access / General collection; Level 1 380.10294 BAT (Browse shelf(Opens below)) Available 61960
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 380.10294 BAT (Browse shelf(Opens below)) Available 61957
Books Hamu Mukasa Library Closed Access l Short Loan; Level 1 380.10294 BAT (Browse shelf(Opens below)) Available 61961

Includes index (p. 739-753).

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