Promotional Srategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw and Thomas C. Kinnear

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Publication details: Homewood,IL. : McGraw Hill, c 1991.Edition: 7th edDescription: xxv, 753 p, ; ill (some col.), ; 24cmISBN:

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DDC classification:

Holdings
Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.82 ENG (Browse shelf(Opens below))	Available	46024
Books	Hamu Mukasa Library Closed Access l Short Loan	658.82 ENG (Browse shelf(Opens below))	Available

Includes Notes (p.738-739) and Index (p.741-753)

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