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Global Marketing Management / [edited by] John A. Quelch, Christopher A. Bartlett ; Joel Steckel, consulting editor.

Contributor(s): Material type: TextPublication details: Reading, Massachusetts : Addison-Wesley, c1999.Edition: 4th edDescription: viii, 703 p. : ill. ; 24 cmISBN:
  • 0201350629 (pbk.)
  • 9780201350623
Subject(s): DDC classification:
  • 658.848 21 GLO
Holdings
Item type Current library Call number Status Barcode
Open Shelf Books Hamu Mukasa Library Open Access / General collection; Level 2 658.848 GLO (Browse shelf(Opens below)) Available 68528

Includes bibliographical references.

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