Marketing Research : text and cases / Harper W.Boyd, Ralph Westfall, Stanley F. Stasch.

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TextPublication details: Delhi : Richard.IRWIN INC, 2003.Edition: 7th edDescription: xv, 816 p. : ill. (some col.) ; 24 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Books	Hamu Mukasa Library Open Access / General collection; Level 1	658.83 BOY (Browse shelf(Opens below))	Available	58873

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Previous	658.827 KEL Strategic Brand Management : building, measuring, and managing brand equity / 2nd ed.	658.827 KEL Strategic Brand Management : building, measuring, and managing brand equity / 2nd ed.	658.827 SHA How Brands Grow : what marketers don't know /	658.83 BOY Marketing Research : text and cases / 7th ed.	658.83 MAL Basic Marketing Research : a decision-making approach / 2nd ed.	658.8342 BLA Consumer Behavior / 9th ed.	658.8342 BLA Consumer Behavior / 9th ed.	Next

Includes indexes (p. 813-816).

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