Consumer Behavior & Marketing Strategy / J. Paul Peter, Jerry C. Olson.

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TextPublication details: Boston : McGraw-Hill Irwin, c2010.Edition: 9th edDescription: xix, 554 p. : ill. ; 26 cmISBN:

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Item type	Current library	Call number	Status	Barcode
Short Loan Books	Hamu Mukasa Library Closed Access l Short Loan; Level 1	658.8342 PET (Browse shelf(Opens below))	Available	127750

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Includes bibliographical references and index.

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