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181.

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Services Marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz. by

Lovelock, Christopher
Wirtz, Jochen

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Pearson Education Limited, c2011

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 LOV.

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182.

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Fundamentals of Selling : customers for life through service / Charles. M. Futrell. by

Futrell, Charles M

Edition: 13th ed.

Publication details: New York : McGraw-hill, c2014

Availability: Items available for loan: Hamu Mukasa Library (4)Call number: 658.85 FUT, ...

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183.

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Marketing Strategy : a decision-focused approach / Orville C. Walker, John W. Mullins. by

Walker, Orville C
Mullins, John W. (John Walker)

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill Irwin, c2014

Availability: Items available for loan: Hamu Mukasa Library (4)Call number: 658.802 WAL, ...

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184.

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Global Marketing : contemporary theory, practice, and cases / Ilan Alon, Eugene Jaffe, with Donata Vianelli. by

Alon, Ilan
Jaffe, Eugene D
Vianelli, Donata

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill/Irwin, c2013

Online resources:

Publisher description

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 658.84 ALO, ...

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185.

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Services Marketing : integrating customer focus across the firm / Alan Wilson ... [et al.]. by

Wilson, Alan

Edition: 2nd ed. European ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Irwin/McGraw-Hill, c2012

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 658.8 SER, ...

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186.

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Basic Marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. by

Perreault, William D
McCarthy, E. Jerome. (Edmund Jerome)
Cannon, Joseph P

Edition: 18th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c2011

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 658.8 PER, ...

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187.

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Consumer Behavior & Marketing Strategy / J. Paul Peter, Jerry C. Olson. by

Peter, J. Paul
Olson, Jerry C. (Jerry Corrie), 1944-

Edition: 9th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2010

Other title:

Consumer behavior and marketing strategy

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8342 PET.

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188.

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Commercial Loans Disbursement Procedures and Repetitive Borrowing : a case study of centenary bank along Kampala road / Kyarikunda Moureen by

Kyalikunda, Moureen

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: s.l : s.n , 2014

Dissertation note: Thesis (BBA)- Uganda Christian University, 2014

Availability: Items available for loan: Kampala Campus Library (1)Call number: D332.1753 KYA.

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189.

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Effect of Marketing Mix Towards Organisational competitiveness : a case study of Nakumatt supermarket Entebbe branch / Akello Phionah. by

Akello, Phionah

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: s.l : s.n , 2014

Dissertation note: Thesis (BBA)- Uganda Christian University, 2014

Availability: Items available for loan: Kampala Campus Library (1)Call number: D658.8 AKE.

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190.

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Marketing Management : a strategic decision-making approach / John W. Mullins, Orville C. Walker. by

Mullins, John W. (John Walker)
Walker, Orville C

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill, c2013

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 658.8 MUL, ...

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191.

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Marketing / Dhruv Grewal, Micheal Levy. by

Grewal, Dhruv
Levy, Micheal

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Irwin, c2010

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 658.8 GRE, ...

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192.

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Services Marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by

Zeithaml, Valarie A
Bitner, Mary Jo
Gremler, Dwayne D

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : McGraw-Hill Irwin, c2013

Online resources:

Contributor biographical information
Publisher description
Table of contents only

Availability: Items available for loan: Hamu Mukasa Library (2)Call number: 658.8 ZEI, ...

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193.

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Business Marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. by

Dwyer, F. Robert
Tanner, John F

Edition: 4th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill Education, c2009

Online resources:

Publisher description
Table of contents only

Availability: Items available for loan: Hamu Mukasa Library (3)Call number: 658.8 DWY, ...

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194.

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Marketing Management / Philip Kotler. by

Kotler, Philip

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Delhi : Pearson, c2003

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: 658.8 KOT.

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195.

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The International Trade and Marketing Hand Book / D. L. Ssemakula-Sebbowa. by

Ssemakula-Sebbowa D. L

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: s.l. : s.n., 1999

Availability: Items available for loan: Hamu Mukasa Library (6)Call number: 380.1 SSE, ...

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196.

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The Impact of Computer Based Systems on Relationship Marketing : a case study of MTN Uganda / by Kyosiimire Prima. by

Kyosiimire, Prima

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: S.I. : s.n., c2010

Dissertation note: Thesis (B.A)- Uganda Christian University, 2010.

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: D658.83011 KYO.

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197.

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The Importance of Marketing on Business Success : case study Uganda breweries limited / Muhwezi Moses. by

Muhwezi, Moses

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: S.I. : s.n., c2010

Dissertation note: Thesis (B.A)- Uganda Christian University, 2010.

Availability: Items available for loan: Hamu Mukasa Library (1)Call number: D650.10688 MUH.

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198.

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The Impact of Marketing Communication on Brandloyalty : a case study of thecoca-cola Uganda / Aseru Doreen. by

Aseru, Doreen

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [s.l : s.n], 2015

Availability: Items available for loan: Kampala Campus Library (1)Call number: D 659.1 ASE.

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199.

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Analysing the Contribution of Marketing Mix on Organizational Performance : a case study of sameer agriculture and livestock limited / Kusemererwa Maurine. by

Kusemererwa, Maurine

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: [s.l : s.n], 2015

Availability: Items available for loan: Kampala Campus Library (1)Call number: D 658.8 KUS.

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200.

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The Impact of Marketing Strategies on Organisational Performance in Telecommunication Industry : By Mugarura David case study MTN Uganda / by

Mugarura, David

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: s.l : s.n , 2015

Dissertation note: Thesis (BBA)- Uganda Christian University, 2015

Availability: Items available for loan: Kampala Campus Library (1)Call number: D658 MUG.

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